Market Analysis | Comp Shop | Paris, June 2026

Paris Fashion Trend Report 2026 | Women's Lingerie, Swimwear, Activewear & Retail Competitor Analysis

A 21 page downloadable PDF to help you gain valuable insights into the latest women's Intimates and Performancewear trends, created from an in-depth shopping analysis from fashion capital Paris.

Perfect for fashion brands, intimates brands, swimwear brands, activewear brands retailers, buyers, designers, and e-commerce fashion businesses.

What's Included

This report covers key trends across:

• Lingerie

• Bodywear

• Swimwear

• Sleepwear

• Loungewear

• Activewear

  
  

Inside the report you'll find:

• Comprehensive comparative shopping (comp shop) analysis from Paris, June 2026.

• Seasonal colour messages

• Fabric, texture and material direction

• Silhouette and fit analysis

• Fashion details, trims and finishing techniques

Who This Report Is For

Whether you're developing your next collection or researching the European market, this report is designed for:

• Fashion brands

• Lingerie and swimwear companies

• Retail buyers

• Designers

• E-commerce businesses

• Start-ups entering the lingerie, bodywear or swim market

  
  

Why Buy This Trend Report?

Instead of spending days visiting stores and analysing collections, access professionally researched retail intelligence in one easy-to-use document. 

Discover emerging trends, identify commercial opportunities, compare competitor assortments, and make more informed product decisions with confidence.

This report is ideal for collection planning, competitive analysis, inspiration, and strategic decision-making.