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Studio Nu Fashion Blog | Intimates and Performancewear Design Consultantcy
Studio Nu's fashion blog is the space for our writings and curiousities. This is where we talk about the world of women's lingerie, bodywear, swimwear, sleepwear, loungewear and activewear.
We share articles about the journey of starting your own fashion brand, our reflections on trends, what is shifting in the world, and insider knowledge from the fashion industry.


What Is a Tech Pack for Lingerie and Swimwear? (And Why Your Brand Can’t Launch Without One)
We’re sure you’ve heard the phrase ‘tech pack’ bouncing around in your research of product development and fashion businesses. Here at the Studio Nu blog we want to talk more about what a fashion tech pack is, why you need one and why it is so imperative for all lingerie and swimwear brands. Bras n Things Think of a tech pack as a document that connects design to production. Let’s say that again. The document that connects deign to production. Defined in its most simplistic f

Studio Nu
18 hours ago6 min read


How to find a Freelance Lingerie Designer: What Brands Need to Know Before They Hire
If you’re looking for a lingerie designer you’re reading the right blog. We’re going to run through how to find a freelance lingerie designer or perhaps more of an intimates design consultant, depending on what your needs are. You want to make sure you find the right designer for your brand, so take your time and be clear on the qualities you are looking for from your lingerie designer. For a niche category like lingerie it is absolutely essential you work with a designer who

Studio Nu
Aug 184 min read


How to Start a Swimwear Brand: What No One Tells You About Design and Production
Swimwear and beachwear are such joyous categories to work with, especially for design, they are full of the connotations of the good times and feelings of holidays. The mid afternoon nap on a sun-bed by the pool after you’ve devoured a great book, snorkelling at a bay in the Greek Islands before a taverna lunch, a quick plunge that makes you feel really alive in a glacier lake mid hike. These are the moments where life feels really simple and thoroughly enjoyable, swimwear pl

Studio Nu
Aug 137 min read


Swimwear Trends SS27: What Designers and Brands need to know for next season
At Studio Nu we’ve definitely got swimwear on our minds, who hasn’t? It’s that time of year, you’re either on holiday or dreaming of a holiday. We’re hading to Ibiza in a few weeks and mentally we’ve already planned our beach outfits - we’re thinking on-trend textured fabrics in fun colours and a discreet animal print number, complete with mid afternoon cocktail on the sun lounger followed by a nap. Hada Swim, designed in Marseille Whether you’re hiking and camping in the Ro

Studio Nu
Aug 77 min read


How to Start a Lingerie Brand in the UK: The Complete Guide for Founders
Lingerie Brand Startup Guide If you’ve been thinking about starting a lingerie brand, then this article is for you. At Studio Nu, we love to hear the stories from people who want to start this chapter for themselves, there’s always so much passion behind it. A story, an unmet need identified in the market, a love for quality. It’s one of the reasons I love designing lingerie so much, there’s a lot of substance behind the pieces we put on our body. An intention to wear, a solu

Studio Nu
Jul 205 min read


What is a Fashion Trend Report - and does your brand actually need one?
This article digs to the bottom of what a trend report is and when it might be useful for your fashion brand

Studio Nu
Jun 308 min read
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